Privacy Policy of CAPE HORN®

This privacy policy describes how we collect, use, and share your personal data when you visit or make a purchase on www.capehorn.com.mx (hereinafter, the "Site").

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we also collect information about the individual web pages or products you view, the websites or search terms that referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as "Device Information."

By using our website, you (the visitor) agree that third parties process your IP address to determine your location for currency conversion purposes. You also agree that this currency is stored in a session cookie in your browser (a temporary cookie that is automatically deleted when you close your browser). We do this to ensure that the selected currency remains consistent while navigating our website so that prices can be converted to your local currency.

We collect Device Information using the following technologies:

- Cookies: Here is a list of cookies we use. We list them so you can choose whether to delete them or not.

- _session_id, unique token, session, allows Shopify to store information about your session (referrer, landing page, etc.).

- _shopify_visit, no data saved, persistent for 30 minutes from the last visit, used by our website provider's internal stats tracker to record the number of visits.

- _shopify_uniq, no data saved, expires midnight (visitor's time) of the next day, counts the number of visits to a store by a single customer.

- cart, unique token, persistent for 2 weeks, stores information about the contents of your cart.

- _secure_session_id, unique token, session.

- storefront_digest, unique token, indefinite if the store has a password, it's used to determine if the current visitor has access.

- Log files: These track actions occurring on the site and collect data, such as your IP address, browser type, internet service provider, referring/exit pages, and timestamp.

- Web beacons, tags, and pixels: These are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers [[INSERT ANY OTHER ACCEPTED PAYMENT]]), email address, and phone number. We refer to this information as "Order Information."

[[INSERT ANY OTHER INFORMATION YOU COLLECT: OFFLINE DATA, MARKETING ACQUIRED LISTS/DATA]]

When we talk about "Personal Information" in this Privacy Policy, we are referring to both Device Information and Order Information.

HOW WE USE YOUR PERSONAL INFORMATION

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to communicate with you; screen our orders for potential risk or fraud, and when, in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

[[INSERT OTHER USES OF ORDER INFORMATION]]

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

[[INSERT OTHER USES OF DEVICE INFORMATION, INCLUDING ADVERTISING/RETARGETING]]

SHARING YOUR PERSONAL INFORMATION

We share your personal information with third parties to help us use your personal information, as described above. For example, we use Shopify technology in our online store. You can learn more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your personal information here: https://www.google.com/intl/en/policies/privacy/. You can opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

[[INCLUDE IF USING REMARKETING OR TARGETED ADVERTISING]]

BEHAVIORAL ADVERTISING

As described above, we use your personal data to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt-out of targeted advertising by using the following links:

[[INCLUDE OPT-OUT LINKS FROM SERVICES USED. SOME COMMON LINKS INCLUDE:

- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://adssettings.google.com/authenticated?hl=en
- Bing: https://about.ads.microsoft.com/en-us/resources/policies/personalized-ads
]]

Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK

Please note that we do not alter our Site's data collection and use practices when we see a "Do Not Track" signal from your browser.

[[INCLUDE IF YOUR STORE IS IN EUROPE OR IF YOU HAVE EUROPEAN CUSTOMERS]]

YOUR RIGHTS

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident, we note that we are processing your information to fulfill contracts we might have with you (for example, if you make an order through the Site) or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the Site, we will maintain your order information for our records unless and until you ask us to delete this information.

[[INSERT IF AGE RESTRICTION IS REQUIRED]]

MINOR

The Site is not intended for individuals under the age of [[INSERT AGE]].

CHANGES

We may update this privacy policy from time to time to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at capehornmx@gmail.com.